Posts Tagged 'spelling'

Striking the happy media

Time for another of my moans about linguistic infelicities.

Many years ago, man had really only one way of communicating – the spoken word. Then came writing, and printing; a few centuries on came the telephone, and then radio, and then television. Soon there arose the need to have a single word that would embrace all these different methods. Each was – is – a medium of communication; so it made sense, when referring to all of them, to use the plural of medium, which – because of its Latin root – is media (though it could be argued that mediums would be equally acceptable, and even perhaps preferable).

Anyway, the media soon became part of common parlance. But far too many people nowadays (including some journalists who should know better) seem to forget that it is in fact a plural word, and come out with remarks like “The media is to blame” – which seems to defeat the whole purpose of having a word that refers to¬† many entities.

I know there are words – such as the public – which can take a singular or a plural verb depending¬† on the context; but I don’t think this applies to the media. Anyone want to argue?

Writing goofs

When I was at school (a very long time ago) I was taught how to write. I don’t mean just how to form letters; I mean how to put words together so that their meaning is clear and unambiguous. And I was taught that it is important to spell correctly, to observe certain rules of grammar and syntax, and to punctuate in a way that aids understanding.

So deeply were these rules ingrained that, to this day, I just cannot help wincing when I see them broken.

I am aware however that, in the intervening years, a more relaxed approach has come in. Younger people have been encouraged simply to express themselves, and not to worry about ‘correctness’. Indeed, the pendulum has swung so far that oldies like me are made to feel like fastidious old pedants, fussing on endlessly about things that don’t matter.

I was particularly glad, therefore, to come across Joanna Young’s blog at She, it seems to me, has the right approach. She advocates the correct use of language, not for its own sake, but for what it says about you and your organisation, as well as for that clarity and precision that we all strive for.

Her ‘five common grammar mistakes’ chime precisely with those that most commonly make me wince these days. They are:

  • Confusing it’s and its
  • Confusing they’re, their and there
  • Confusing your and you’re
  • Using apostrophes to try and create a plural
  • Forgetting to use apostrophes to show possession
The first and last of these are, of course, linked. People write “the book and it’s title” because they think the apostrophe is needed to indicate possession – forgetting that “its” is a possessive pronoun in its own right, just like ‘his’ and ‘hers’, whereas “it’s” is just an abbreviation of “it is”. Yet one sees this error in the copy of major advertisers, whose (not ‘who’s’) agencies really ought to know better.
So – thanks, Joanna, for highlighting these points. I’m on your side!
Oh – and one more thing that makes me wince: the creeping use of lower-case”i” for the first person singular.