Posts Tagged 'errors'

Striking the happy media

Time for another of my moans about linguistic infelicities.

Many years ago, man had really only one way of communicating – the spoken word. Then came writing, and printing; a few centuries on came the telephone, and then radio, and then television. Soon there arose the need to have a single word that would embrace all these different methods. Each was – is – a medium of communication; so it made sense, when referring to all of them, to use the plural of medium, which – because of its Latin root – is media (though it could be argued that mediums would be equally acceptable, and even perhaps preferable).

Anyway, the media soon became part of common parlance. But far too many people nowadays (including some journalists who should know better) seem to forget that it is in fact a plural word, and come out with remarks like “The media is to blame” – which seems to defeat the whole purpose of having a word that refers to¬† many entities.

I know there are words – such as the public – which can take a singular or a plural verb depending¬† on the context; but I don’t think this applies to the media. Anyone want to argue?

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