Selling more books

I have to face it: my marketing campaign for the book I launched last January has run out of steam. I did, I thought, all the right things: put out a press release, wrote to retailers, visited local shops, tried (and failed) to set up some ‘signings’, did some talks to local reading clubs – and, of course, set up my own website (see right). I even started this blog in the hope that it might generate some interest.

But the fact remains that sales have remained pitifully low. And the total number of visitors to my website, in five months, has been 506.

I was intrigued, therefore, to read an advert for a company that offers a complete book promotion package, using every available aspect of the Internet – from tag-words to Adwords – and guarantees to achieve at least 5,000 visits in three months from launching the tailor-made website they construct for you. The all-in price is £396, or US$789.

This, I thought, is worth looking into. So I went to their website, at www.book-promotion.com, and read all about the techniques they employ to maximize one’s online exposure. It looked impressive, especially given that money-back guarantee (though, naturally enough, they make no promises about the sales you will achieve). I began to realise some of the shortcomings of my own DIY website. A site is, after all, like a book: it can be the best in the world, but if nobody reads it . . .

On the margins I work on, I would have to sell an extra 250 copies to offset the cost of this package; but if it gets the book more widely known and talked about, that figure might be achievable. I’m sorely tempted to give it a go. If I do, I will report back here, in due course.

Meanwhile, I would welcome any comments on my current website, at www.pedlarpress.co.uk.

Advertisements

2 Responses to “Selling more books”


  1. 1 drtombibey July 22, 2008 at 12:54 pm

    John,

    I’ve thought about these things too, but I enjoy the slow journey of meeting one reader at a time. I guess I’ll plod along this old fashioned way for now.

    Hope you are doing well, haven’t talked to you in a while.

    Dr. B

  2. 2 johnchap July 22, 2008 at 5:42 pm

    Hi Tom

    Good to hear from you again. Yes, I’m fine, thanks. Looking forward to the arrival of my second grandchild next month – and a holiday in France in September. Afraid I haven’t visited your site lately – have been rather caught up in writing and photography.
    Hope you are well.

    John


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: