A dull thud!

I sent out a load of press releases on Monday, announcing the publication of my book to a waiting world. The result? Zilch.

Having worked in PR for many years, I thought I knew how to put a release together; what to put in, what to leave out. I had expected the local media, at least, to take an interest in a septuagenarian author living in the area, publishing his first book – with an exotic background. But so far, nothing. No excited young reporter, anxious for more information. No invitation to a radio interview. Of course, it’s just possible the release was so good it told them all they needed to know, and they’ll run the story anyway. We shall see!

Perhaps (in spite of my name meaning ‘salesman’) I am not very good at selling myself. My innate modesty has probably held back my acting career, too – though I was a late starter, anyway. Still, if I may say so, I have had some success . . .

Next week I shall start the rounds of the local bookstores. Watch this space!


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